Introduction:
The objective of this brand update was to design a logo that clearly communicates the range of services offered by Vascular Access Solutions, enhancing both staff and patient understanding. The logo incorporates carefully selected symbols and colors that align with and visually represent these specialized services.

Research Methodology:
For this project, I collaborated closely with the owner to gain a deeper understanding of the company’s medical focus. Additionally, I conducted research on relevant medical imagery and color palettes that align with the healthcare industry to ensure the brand accurately reflects its expertise.

Objective:
To create a new logo and color palette. 

Role:
Designer & art director.