top of page
Trend Video
Play with Sound !!!
Overview
Overview
For this concept, we decided to spice things up for the 2020/21 trends and create a trend video. The idea was to better engage our audiences outside of the traditional presentations.
Deliverable
Trend Video
Skills/Programs
Adobe Rush
Adobe Premier
Adobe Photoshop
Adobe Illustrator
Photography
Videography
Research
Process
Process
Introduction:
Each year the design team, collectively comes together to establish and refine the trends we see for the next two years. After everything has been clarified, one person from the team will take lead and put together a trend presentation. For the 2020/21 trends, we decide to have trend video to better engage our audiences.
Research Methodology:
The research for this video encompassed trends for 2020/21, different title sequences and videography styles that would fit the trends in the video, locations to film, and programs best suited for editing.
Target Audience:
The target audience for this video were those who were interested in the flooring trends for 2020/21.
Strategy/Objective:
From images to music, this video would have all the things needed to best represent each of the four macro trends. The video contains the following for each trend: music, an introduction video, color pallet, descriptive words, flooring highlights, material video, rooms that encompass that trend, and a quote.
Role:
Director, designer, art director, production, photographer, video editor.
Deliverable
Deliverable
Play with Sound!!!
bottom of page