Introduction:
The task was to create two brands that best represent Beauflor's new laminate collections.
This includes research, ideation, creation, and implementation of digital, printed, and merchandise items required for these new brands. 

One flooring plank doesn't make a room but multiple do. The main visual concept for these brands was based on the flooring planks. This idea was to place imagery into the plank shape to help push the concept of the planked floors. 

Research Methodology:
The research for the overall project was based on creating brands that could stand out in the flooring industry and be eye-catching to customers. Research for this project was not only within the flooring industry but outside as well. By researching other markets, this helps to reach a broader audience and to hit a multigenerational customer. 

Objective:
To create all the components of this new brand within the given timeframe.

Role:
Designer, art director, production, photographer, project manager.