INNOVIOUS™ Curio | Hues | Perceptions
Overview
Deliverable
Skills/Programs
The objective of this project was to create three brands for the Beauflor's new Luxury Vinyl Plank collection. This included creating all materials, digital and printed, to accompany these new brands. While staying within budget and making sure all internal and external parties stayed with in the given timeline.
Two Brands
Assets
Graphics
Presentation
Sell Sheet
Spec Sheet
Merchandise
Boxes
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Photography
Excel
Power Point
Word
Process
Introduction:
The task was to create three brands that best represent Beauflor's new Luxury Vinyl Plank collections. This includes research, ideation, creation, and implementation of digital, printed, and merchandise items required for these new brands.
Research Methodology:
The research for the overall project was based on creating brands that could stand out in the flooring industry and be eye-catching to customers. Research for this project was not only within the flooring industry but outside as well. By researching other markets, this helps to reach a broader audience and to hit a multigenerational customer.
Objective:
To create all the components of this new brand within the given timeframe.
Role:
Designer, art director, production, photographer, project manager.
Deliverables
Tower Room Scene Simulator
Innovious Tower
Innovious Hues Strapset
Innovious Perceptions Strapset
Innovious Curio Strapset
Innovious Hues | Curios | Perceptions Strapsets
