Oterrs™ &
Encompass™
Beauflor Laminate Brands
This project focused on developing two distinct brands for Beauflor’s new laminate collections, from initial research and ideation through final implementation. The visual concept was inspired by the flooring planks themselves, using their distinctive shape as a framework for imagery and brand storytelling. Research extended beyond the flooring industry to identify trends and visual approaches that would appeal to a broad, multigenerational audience. The project included developing print, digital, and merchandise materials while managing budgets, timelines, and collaboration across internal and external teams.
Role: Designer, Art Director, Production, Photographer, Project Manager
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Photography, Excel, PowerPoint, Word
