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Behind the Designer

Hi, I'm Randi!

I’m a Senior Creative Designer with 6+ years of experience crafting brand identities, merchandise collections, product visuals, and retail design systems for national and global brands. I’m passionate about visual storytelling and product-centered design, blending graphic design, trend research, materials, color, and creative direction to create thoughtful, market-ready experiences. I approach every project with curiosity and enthusiasm, viewing challenges as opportunities to develop meaningful ideas and purposeful design. From exploration and ideation to production, sourcing, and vendor coordination, I enjoy being involved throughout the creative process and bringing concepts to life with a balance of creativity, precision, and reliability. My love of travel, shaped by family ties around the world and adventures across multiple continents, continues to inspire a global perspective in my work and fuels my curiosity about people, places, culture, and design. To me, design is more than what we see. It’s how ideas evolve, connect, and create meaningful experiences. Every detail has a purpose, and my thoughts are always in motion, exploring new ways for design to communicate, inspire, and leave a lasting impression.

Folks I've Worked with…

cnn, lowe’s, the home depot, kohler, mohawk industries, mohawk group, shaw industries, beauflor, dalton college, gerflor, tarkett, marketing alliance group, hilton, fairfield, and variety of others...

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